It's the holiday season, the year is winding down, jobs are getting a little scarce, so it must be time to play. To go for the artsy stuff, something that might end up on a greeting card or some other form that can be done on spec. It might even bring in a buck or two and that would be gravy. Doing work aimed at the greeting card industry is kind of a seasonal crapshoot. Too early and it won't be looked at. Too late, same thing. Too cute (they can hardly ever be too cute) and it won't be picked up because it's been done to death. Too serious is probably worse than too cute. Cards that say 'sorry you died' walk a very fine line. Note cards, with photographs on the cover, have to convey what's written on the inside without giving away the sentiment. Today's image would fall under the heading of whimsical. It started life as a photograph. Actually, a five shot panorama, and ended up having something to do with a lake house. It could be an invitation, a "new house" announcement, a cheery note signaling the start of the new season for the lake community, or other lighthearted information. It probably wouldn't be the best card to say the house burned down or the EPA just shutdown swimming privileges because they found out someone did nuclear testing on the shore back in the forties. You get the idea. You have to set the right tone for the target audience. I'll leave it up to you to figure out what you might use a card with today's image on the front. What we'll do is discuss how the image was made. To find out what alchemy was conjured to produce today's image, hit the "Read More".
The Art of the Group
1 week ago